DC Entertainment has a campaign called “We Can Be Heroes” which focuses on hunger in the Horn of Africa. Late last year the campaign offered a “We Can Be Heroes” Justice League 7 pack action figure box set that I scooped up. Then I learned that the“We Can Be Heroes” campaign had teamed up with indigogo.com to raise money.
The campaign’s perks seems to focus on Batman. In fact, on the standard “We Can Be Heroes” Justice League logo, Batman is highlighted while the rest of the team is faded. This says to me that DC Entertainment will have upcoming campaigns featuring each member. I contributed $25 for the Batman/Superman #1“We Can Be Heroes” variant cover by Jim Lee.
If I’m right, I’m looking forward to more campaigns featuring each character. Ever since their relaunch, DC has been my favorite comic book company and I really enjoy the stories and this commitment to a worthy cause. It’s like the entire company has been reinvigorated and re-inspired since the relaunch - it’s like they are a brand-new company.
PS: I know this doesn’t have anything to do with the title of this article, but I’m a huge 3.75” action figure fan and can’t wait for the Injustice figures coming out this year.